Cami Secret... when a dickie just won't do.
Showing posts with label direct response. Show all posts
Showing posts with label direct response. Show all posts
Wednesday, June 22, 2011
Monday, May 9, 2011
Queasy Feet
This product might actually be a good item for senior citizens with mobility problems to have, and the commercial isn't that glaringly disastrous until the 1:12 mark... But that's when it all goes horribly, horribly wrong.
What kind of jackass takes his shoe into the shower with him... and then sniffs it??? Who directed this, that imbecile from The Anti-Gym?
What kind of jackass takes his shoe into the shower with him... and then sniffs it??? Who directed this, that imbecile from The Anti-Gym?
Sunday, May 1, 2011
Monthiversary
Today is the one monthiversary of the launch of Commercial Disasters, so if you're looking for any gift ideas, you might consider this...
On second thought, never mind.
On second thought, never mind.
Sunday, April 17, 2011
Ellen Loves Commercial Disasters Too
Ok, I don't know if Ellen has ever seen this site or not, but she recently featured this commercial disaster on her show, so who knows, maybe...
Nonetheless, the commercial disaster that has her talking is, in fact, a doozie. It falls into that category of direct response product that is both a lame product and a terrible commercial.
If you missed it, the most ridiculous moments come at the :11 mark, where the guy seems very pleased that he spilled coffee all over himself, and the :23 mark, when the mother rolls her eyes and looks very disgusted that her daughter got in the van. Guess we know who the black sheep in that family is!
Nonetheless, the commercial disaster that has her talking is, in fact, a doozie. It falls into that category of direct response product that is both a lame product and a terrible commercial.
If you missed it, the most ridiculous moments come at the :11 mark, where the guy seems very pleased that he spilled coffee all over himself, and the :23 mark, when the mother rolls her eyes and looks very disgusted that her daughter got in the van. Guess we know who the black sheep in that family is!
Monday, April 11, 2011
Direct Response 101
Direct response commercials have long been a staple of TV advertising. For those of you unfamiliar with the term, they're called "direct response" because they usually include a phone number or website whereby viewers contact the advertiser directly to order a product, rather than buying it in a store. Most direct response ads are revenue sharing opportunities for TV stations. That is, rather than buying the ad time from the TV station upfront like most "traditional" advertisers, direct response/revenue sharing advertisers usually share the profits with the TV station after each sale that is made. In other words, the TV station may or may not make any money from airing a direct response/revenue sharing commercial. That's why you mostly see them late at night, when a TV station has unsold ad time (and basically nothing to lose).
And generally, TV stations have complete control over which of these commercials they air and which ones they don't... Which makes it all the more puzzling how some of these commercials make it on the air. It's not that a lame product necessarily makes for a bad commercial. In fact, there are plenty of dumb direct response products that have commercials that fit in the "amazingly mediocre" category mentioned on the About page. However, it is entirely possible to have a lame product and a commercial disaster. This shameless pitch for a Vivitar 35mm film camera is a great example of that. (Here's a hint, dear advertiser, anyone who wants a poorly made 35mm camera still has the one they bought in 1983... and there's no shortage of them at Salvation Army either.)
And generally, TV stations have complete control over which of these commercials they air and which ones they don't... Which makes it all the more puzzling how some of these commercials make it on the air. It's not that a lame product necessarily makes for a bad commercial. In fact, there are plenty of dumb direct response products that have commercials that fit in the "amazingly mediocre" category mentioned on the About page. However, it is entirely possible to have a lame product and a commercial disaster. This shameless pitch for a Vivitar 35mm film camera is a great example of that. (Here's a hint, dear advertiser, anyone who wants a poorly made 35mm camera still has the one they bought in 1983... and there's no shortage of them at Salvation Army either.)
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