Wednesday, September 7, 2011

Schlitz Fail

Advertising was a much different animal in the '50s, but that's still no excuse for poor storytelling. This vintage commercial disaster from Schlitz (a beer that fails on many other levels too) suffers from one of the worst transitions in advertising history. There is absolutely no transition or explanation linking the first part of the commercial with the second part. They could have just as well slapped footage of monkeys playing tambourines at the beginning and had it make just as much sense.

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