Wednesday, May 11, 2011

Dance Dance Revulsion

Aww... apparently there was no money in the budget for dance lessons.

To be fair, the blame for this commercial disaster clearly goes to the director. Even on shoots with little to no budget, the director has to take the time to rehearse the scene with the actors at least once, give them believable and authentic business to perform, and if worse comes to worst... shoot a second take! If the director doesn't do this, then he or she isn't being a good steward of the company and product that is advertising. (And I don't care how "local" the spot is. There's no excuse for sloppy, lazy, or incompetent directing.)

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