I've been watching a lot of "vintage" commercials lately, and you wouldn't believe some of the things that used to pass for "acceptable" behavior in commercial production in the 50's. One of those things, apparently, is making your spokesmodel glow in the dark.
Yeah, you heard right. They made their model/victim radioactive to demonstrate that their cleanser gets your face cleaner than the competition. That may very well be true... Their cleanser may clean your face better than everyone else on the market, but that doesn't necessarily mean it can scrub away radioactivity! Clearly OSHA was still a long way away from being created when this commercial was produced.